Spencer woven loafer, tan brown

We are a Finnish, family-owned business and something of a cult favourite among fashion insiders — proudly female-led and independent since 2008. Our shop is based in Helsinki, and no, we are not part of a chain.

With three brick & mortar shops, My o My finally has an online boutique, too. It took us a while — but all good things are worth waiting for. Read more about us and our story here.

Most of the My o My products are found within the EU — Finland, Denmark, Sweden, France, Italy, and the UK — with a few special chosen goodies from the US as well.

Behind the wheel is someone with an eclectic taste and impeccable eye for colours, so you never can be quite sure! But the focus is finding unique, useful, yet beautiful objects that are thoughtful, well-made and lasting, and thus make the world a little bit better place.

Yes — often you can!

But remember: Finders keepers, losers weepers! As a small business, we don’t keep huge stock, so sometimes items do sell out — and once they’re gone, they might stay gone.

That said, we’re pretty nimble. If the item’s still in production, we can often restock it when there's genuine demand. Just drop us a message at customercare@myomy.fi and we’ll check for you.

We ship from Finland to all EU countries. Sadly, we don’t currently ship outside the EU — but maybe one day!

You’ll get a tracking link by email as soon as your order leaves our Helsinki store. Delivery times and shipping costs are listed on our Customer care page.

During peak times (like Christmas) delivery may take a bit longer — thank you for your patience. If your parcel seems to have gone astray, get in touch and we’ll track it down.

So great that you asked! We’ll hold click & collect orders for 14 days from the day the ready for pick-up notification is sent. After that, we’ll assume the items have been abandoned unless we hear from you. Uncollected order does not count for a return.

The 14-day return period starts when you pick up your order from the store.

If you can’t collect you purchase in time, just message us — we’re happy to keep it safe if you are away or unwell. But please let us know!

We’re a small team with limited space. So please please please don’t select pick-up right before heading off on a month-long holiday. Or, if you do (who doesn't love vacations), send a friend, neighbour, sibling, parent or colleague to pick up your order — if you trust them and they have your name + order number, we trust them too.