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Fashion and home under one roof
Just landed
New arrivals
The latest additions to our fashion and home selection
Small Hobnail jug, electric blue (1L)
Hobnail jug, electric blue (2 L)



Winter edition chocolate-covered caramels, 6 caramels

Peanuts pouch charm, Snoopy white
Peanuts Anchor organizer, Snoopy black



The mid rise lasso sneak jeans, "That belongs in a museum" wash
- 25
- 26
- 27
- 28
- 32
- 33

Billy recycled leather pant, black
- M



Robyn sunglasses, dark tortoise
Home design & gifts
Our most loved home brands
Ceramics, crystal, cushions and characters we keep coming back to
Women's fashion
New fashion drops
The designers our stylists at Kämp Galleria are wearing right now
Customer favourites
Our bestsellers
The pieces our customers come back for again and again




Ryder medium bag embossed grainy eco alter mat, brandy


Lyon champagne saucer, olive green




Aykasa Mini stackable crate, 45 colours




Lyon champagne saucer, rosa


Small oval cabbage platter, green (37,5 cm)
Our story
My o My is now 18 years old
In 2008 Pauliina and Perttu Louhiluoto opened our first premium life-style store in the gallery space of Erottajankatu's inner courtyard.
Nowadays we operate three brick-and-mortar stores in the city of Helsinki.
Take a virtual tour of our home design store






































