From the very beginning, My o My's mission has been to introduce new and exciting designers and brands to Finland.

We aim to inspire our customers, which is why we invest significantly in visual merchandising of our stores.

Personalized and knowledgeable service is our key value proposition to customers. We believe that outstanding service is built on expertise, warmth and a sincere desire to help every customer find exactly what they're looking for.

For our co-founder and managing director Pauliina Louhiluoto, fashion & design are more than a profession—it's a lifelong passion.

Our women's fashion boutique at Kämp Galleria showcases a carefully curated selection of leading international designers,

Our two home design & gift stores are filled with beautiful objects chosen to bring joy to everyday living. Every collection is carefully curated to inspire.

We have operated our collaborative Christmas stores since 2013. Situated in Helsinki's city center, this festive wonderland offers a delightful holiday experience.

Depending on the season, the My o My team consists of 14–30 dedicated retail professionals who share a genuine passion for customer service, fashion and design.

Running an independent retail business has never been easy. It takes courage, persistence and a willingness to keep moving forward, even when the path is uncertain.

For more than 18 years, My o My has grown through determination, resilience and countless hours of hard work. Our journey has taken us through different locations, changing markets and new chapters, each one shaping the company we are today.

Looking back, we feel immense gratitude. Every customer who has walked through our doors, every collaboration, every designer who has trusted us and every member of our team has been part of our story. We never take that support for granted.

My o My exists because of the people who have chosen to be part of our journey, and for that, we are sincerely thankful.