Smiley

Brighten any day with our Smiley collection, a joyful edit of gifts, plushies, Baggu accessories and design objects featuring the iconic yellow Smiley face. Created in 1972 by journalist Franklin Loufrani as a symbol of good news and optimism, the Smiley has since become a universal marker of positivity and pop-culture charm.

Our selection brings this uplifting icon into modern living with playful pieces that make everyday moments feel lighter, happier, and a little more fun — perfect for gifting or adding a cheerful twist to your home and wardrobe.