Keel Toys – British family business on its third generation

Soft toys made for big hugs since 1947. Keel Toys is a British family business now run by its third generation, with friends for every age and stage. Established in 1947, Keel Toys is run by brothers Richard, David, John and James Keel, and they’ve spent nearly 80 years perfecting the art of the soft huggable toys. These soft friends range from lambs, kittens and puppies to llamas, koalas and octopi, and they’re just as huggable at two weeks old as at forty. In 2020 the brand launched Keeleco, a range made from 100% recycled plastic, so even the eco-minded can give in to a good squeeze.