Joseph - Balance between fashion and timeless luxury essentials

Joseph is about minimalist designs while using premium fabrics and craftsmanship. The brand was founded in 1966 by Casablanca-born Joseph Ettedgui in London. The Joseph brand grew from a small shop attached to a hairdressing salon in King's Road, Chelsea. Founder Joseph was an early champion of now-iconic design houses like Margaret Howell, John Galliano and Azzedine Alaïa. The Joseph own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe. It began with distinctive knitwear (Joseph Tricot) and went on to include women's clothing, perfume etc.