Designing brands — a collaborative approach to creating meaningful brand identities
By gestalten (Editor), Mario Depicolzuane (Editor), Creative Voyage (Editor)
This stellar book serves as a definitive guide for creating meaningful, elegant and timeless brand identities.
In chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical it provides an insightful and step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media channels and elsewhere. A collaborative work, it provides multiple lenses to its subject. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand’s world and to design with grace, rationality, thoughtfulness, and intuition.
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Author(s): gestalten (ed.), Mario Depicolzuane (ed.) & Creative Voyage (ed)
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Size: 21,5 × 3 × 26,5 cm, 240 pages
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Publisher: gestalten
- Language: English
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