Family-owned multi-brand retail company


My o My is now 15 years old! In 2008 Pauliina and Perttu Louhiluoto opened our first premium life-style store in the gallery space of Erottajankatu's inner courtyard.

Nowadays we operate three brick-and-mortar stores in the city of Helsinki:

  1. Women's fashion store at Kämp Galleria shopping centre
  2. Two separate home design & gift stores: Kämp Galleria shopping centre (2nd floor) & Forum shopping centre (Mannerheimintie 18)

In the summer 2023, we launched our own online store, with over half of the fashion revenue coming through the global online portal Farfetch.

From the very beginning, My o My's mission has been to introduce new and exciting designers and brands to Finland.

We aim to inspire our customers, which is why we invest significantly in visual merchandising of our stores. Personalized and knowledgeable service is our key value proposition to customers.

Last year's turnover exceeded €3 million, and we are poised for further growth this year.

In addition to our permanent stores, we run the collaborative Christmas store Xmas Garage every holiday season.