Joseph - Balance between fashion and timeless luxury essentials

Joseph is about minimalist designs while using premium fabrics and craftsmanship. The brand was founded in 1966 by Casablanca-born Joseph Ettedgui in London. The Joseph brand grew from a small shop attached to a hairdressing salon in King's Road, Chelsea. Founder Joseph was an early champion of now-iconic design houses like Margaret Howell, John Galliano and Azzedine Alaïa. He created concept stores; places to discover new designers and new ideas, and he inspired customers to appreciate the contemporary fashion. 

The Joseph own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe. It began with distinctive knitwear (Joseph Tricot) and went on to include women's clothing, perfume, homewares and Joe's restaurants.

Today the brand has over 400 stockists and we are proud to be one of them. Joseph continues to curate an edit of today’s most exciting iconic and emerging designers in their Designers at Joseph store (77 Fulham Road, London).

Under the vision of Creative Director, Mario Arena, who joined Joseph in 2024, the brand continues to realign with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.