Prada Catwalk
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A dazzling and authoritative look at three decades of Prada’s groundbreaking fashion designs through stunning runway photographyFounded in 1913 as a leather-goods house in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the company in 1979. After initially focusing on accessories, she presented the house’s first fashion collection in 1988, quickly transforming Prada into one of the world’s most influential luxury brands. Her deeply personal, sophisticated, and subtly subversive approach often works against the clich?s of beauty and sexy as she strives, in her own words, to be “more clever, or more difficult, or more complicated . . . or more new.”
Published in collaboration with Prada to celebrate 30 years of trend-setting creations, this volume offers a comprehensive and definitive history of the house. Organized chronologically, each of Prada’s collections is introduced by a description of its influences and highlights and is illustrated with stunning catwalk images of models such as Naomi Campbell, Kate Moss, and Gisele B?ndchen showcasing clothing, accessories, and beauty looks. With a biographical profile of Miuccia Prada and an extensive reference section, this handsome and well-researched retrospective reflects the passion, craftsmanship, and creative spirit that define Prada.
- Author: Susannah Frankel
- Size: 20 x 5,1 x 28,5 cm and 632 pages
- Language: English
- Published: 2019
Susannah Frankel is editor-in-chief of Another magazine. Previously fashion director of Grazia magazine, she was fashion editor of the Independent from 1999 to 2012. She is the author of Visionaries – Interviews With Fashion Designers and has contributed to many books and exhibition catalogues, including Dries Van Noten 1–100, Stephen Jones: Souvenirs, Alexander McQueen: Savage Beauty and The House of Viktor & Rolf.
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FAQ
FREQUENTLY ASKED
Who are you guys? Are you part of a chain?
We are a Finnish, family-owned business and something of a cult favourite among fashion insiders — proudly female-led and independent since 2008. Our shop is based in Helsinki, and no, we are not part of a chain.
With three brick & mortar shops, My o My finally has an online boutique, too. It took us a while — but all good things are worth waiting for. Read more about us and our story here.
Where do your products come from?
Most of the products here at My o My are found within the EU — Finland, Denmark,
Sweden, France, Italy, and the UK — with a few special finds from the US
as well.
Behind the wheel is someone with an eclectic taste and
impeccable eye for colours, so you never can be quite sure! But the
focus is finding unique, useful, yet beautiful objects that are
thoughtful, well-made and lasting, and thus make the world a little bit
better place.
I saw a product on your website earlier and now it's gone :( Can I still buy it?
Yes — often you can!
But remember: Finders keepers, losers weepers! As a small business, we don’t keep huge stock, so sometimes items do sell out — and once they’re gone, they might stay gone.
That said, we’re pretty nimble. If the item’s still in production, we can often restock it when there's genuine demand. Just drop us a message at customercare@myomy.fi and we’ll check for you.
Where's my package or where do you ship?
Orders within Finland usually arrive in 2–4 business days. EU deliveries typically take 4–8 business days, depending on your location.
Please note that during peak times (like Christmas), delivery may take a bit longer! We thank you for your patience.
But if nothing's happening after 4 weekdays (homeland deliveries) or 8 weekdays (outside of Finland), contact us at customer care.
We ship from Finland to all EU countries. Sadly, we don’t currently ship outside the EU — but maybe one day!
How long do you keep local pick-ups?
So great that you asked! We’ll hold click & collect orders for 14 days from the day the ready for pick-up notification is sent. After that, we’ll assume the items have been abandoned unless we hear from you. Uncollected order does not count for a return.
The 14-day return period starts when you pick up your order from the store.
If you can’t collect you purchase in time, just message us — we’re happy to keep it safe if you are away or unwell. But please let us know!
But hey — we’re a small team with limited space. So please don’t select pick-up right before heading off on a month-long holiday. Or, if you do (who doesn't love vacations), send a friend, neighbour, sibling, parent or colleague to pick up your order — if you trust them and they have your name + order number, we trust them too.